Building a public image
It is important to note that building and caring for one's own image should be a permanent feature of all public activity. Every person or institution has an image, whether it is created consciously or by chance. This is especially true for those subject to public scrutiny and evaluation, for institutions and people holding important positions, and for all employees of the institution. It is essential to have self-confidence, which is demonstrated by the ability to showcase one's strengths, in order to present oneself in a favourable light to others, whether in private or professional settings. An image is the result of long-term efforts, whereas a loss of reputation can occur within days or even hours.
Building a public image training proposal includes a series of workshops designed to enhance self-presentation skills. The objective of the training is to improve the ability to construct an effective image and deliver polished speeches in public settings.
Traning objectives
- To develop fundamental skills in conscious message building.
- To enhance the delivery of effective presentations and the application of communication principles and techniques to larger audiences.
- To develop the ability to maintain audience engagement by adapting the style of the speech to the specific needs of the audience.
- The principles of effective communication include consistency of message in content, voice, gestures and facial expressions.
- To gain an understanding of techniques to reduce stress and emotional responses during public speaking.
- Understanding the role and importance of behaviour in building an image.
Increased professionalism
Awareness of the mechanisms of making an impression enables individuals to control their own behaviour in public situations, thereby contributing to the creation of a more professional image of the company and its representatives.
Enhanced communication
Being able to be able to attract attention and arouse curiosity in your audience is important, as this makes the message you build more attractive and more likely to be remembered.
Wider range
A more appealing format for presenting content increases the audience's engagement with it, which in turn enhances brand recognition in the market.
Greater efficiency
The adoption of more professional standards of presentation and self-presentation enables more effective communication of information, which in turn delivers tangible business results.Core topics – content of training cycle
Image building
- Self-presentation as a face not a mask – effective self-image building.
- Great speakers always start with the ‘why’ – building an effective and convincing vision.
- How does body language shape our personality?
- Self-awareness of one’s strengths and weaknesses as a key to building self-esteem.
- The power of authenticity – how to give the impression of professionalism while remaining yourself?
Efficient and effective presentation
- Creating a script for a good presentation/speech (structure, coherence of speech, main idea, framework composition, originality).
- Tailoring the content to the needs of the audience in order to achieve the desired effect and give the audience satisfaction (prioritisation, clarity of the message).
- What content and form should be used to convince? (different forms and channels of presentation).
- Storytelling – how to use story and plot to communicate key content with redoubled force.
- Time management – time proportions for speech and presentation elements. The art of optimising presentations.
Public speaking
- It is not only important what you say, but most importantly to whom you speak.
- How do you connect with your listeners? The tools of effective attraction.
- How to speak in an interesting way? The most common mistakes made during public speaking.
- The five C’s or the skills of a good speaker (competent preparation, compelling opening, clear message, convincing language, captivating conclusion).
- Stress and stage fright – how to deal with difficult situations?